Hi, I’m Letícia, an expert Product Designer.
I build digital experiences with research, data, creativity, and AI.
40% faster exam creation
A tool to track competitors and keep an eye on the market.
A usability redesign based on support data and user interviews.
A bit about me
Architecture & Urban Planning, UVA
Became a UX designer and founded a study group
Product Management postgrad + first Design System built from scratch
Became a specialist across the Salta Educação ecosystem: 140k students, 200+ schools
Exploring how to bring AI into the design process
Lab
Products and ideas I’ve built, alone or with other companies. Some are already live, others are still taking shape.
Personalized hair care schedule. Full discovery, user research, and architecture.
Order management app for delivery partner restaurants.
View full case →Articles
How a study group can help you grow your UX design skills
An early-career story: a study group and my first in-depth interview.
Apr 2023Why design handoff matters
The handoff flow between design and dev, component anatomy, and the Figma plugins I use.
Mar 2023How to build a technical case study for UX job applications
A UX case study I built for a job application, based on Goodreads: heuristic evaluation, benchmarking, usability testing, and hi-fi design.